INSPIRING COMMERCIAL THINKING
The hospitality industry never stands still – and neither should the way we think. Our articles are designed to spark ideas, challenge assumptions and provide practical guidance that helps hotels adapt, innovate and grow.
This is where ideas meet action. We share practical insights, industry trends and fresh perspectives on commercial strategy, marketing, revenue optimisation, technology and leadership – always with one goal: to help hospitality professionals think differently, make better decisions and create stronger commercial performance.
Whether you’re looking for inspiration, challenging conventional thinking, or searching for practical ideas you can apply today, we hope you’ll find something here that makes a difference.
20. July 2026
The hospitality industry loves a dashboard. Give us more data. Better data. Real-time data. Benchmark data. AI-powered data. And there is nothing wrong [...]
8. July 2026
AI vs. "Would You Like to Have a Drink?" Artificial intelligence and automation continue to reshape hospitality at an extraordinary pace. Yet [...]
8. July 2026
Why Are We Still Keeping Our Best Salespeople Behind Desks? I recently came across the latest Salesforce State of Sales report, and [...]
8. July 2026
What It Means to Build a Truly Relevant Hotel in 2026 and Beyond There is a phrase I find myself repeating to [...]
21. June 2026
Everyone is talking about AI visibility. “How do we appear in AI search?""How do we rank in generative results?""How do we become [...]
9. June 2026
Dwight D. Eisenhower’s famous quote remains as relevant today as it was decades ago. In hospitality, many organisations invest significant time creating strategic […]