WE BELIEVE
Hospitality Deserves a
Different Kind of Consultancy
Hospitality is a people business. Yet many organisations are overwhelmed by complexity, competing priorities, disconnected departments and an ever-growing number of technologies, reports and opinions.
At CUBE, we help hospitality organisations cut through that complexity.
Our role is not simply to analyse problems or produce reports. We help leadership teams create clarity, align priorities and make better decisions that improve business performance.
We work across commercial strategy, revenue generation, technology, operations and organisational alignment to help businesses navigate change and unlock sustainable growth.
PRACTICAL COLLABORATION
We Work Alongside Your Team,
Not Above It
The best strategies are the ones that get implemented.
We believe successful projects are built through collaboration, transparency and shared ownership. Rather than delivering recommendations from a distance, we work closely with leadership teams and operational stakeholders to create solutions that are understood, supported and actionable.
Our goal is not simply to provide answers, but to help organisations build the capability, confidence and momentum needed to sustain long-term success.
HOSPITALITY EXPERIENCE
Built by Hospitality People,
for Hospitality People
Hospitality is unlike any other industry. Success depends on balancing guest expectations, operational realities, commercial objectives and owner ambitions.
Having worked across hotels, resorts, restaurants, management companies and ownership groups, we bring practical experience shaped by real-world challenges rather than theoretical models.
This allows us to provide recommendations that are relevant, realistic and designed to work in the environments hospitality leaders face every day.
FUTURE-READY THINKING
Building Resilience in
a Changing World
The hospitality industry is being reshaped by changing guest expectations, new technologies, AI, evolving distribution models and increasing market uncertainty.
Success will belong to organisations that can adapt, learn and respond faster than their competitors.
We help hospitality leaders look beyond immediate challenges to identify future opportunities, strengthen organisational resilience and create strategies that support long-term relevance, competitiveness and sustainable business performance.
CUBE THINKING .
NEW THINKING .
THE CUBE DIFFERENCE
We challenge assumptions.
We connect commercial and operational thinking.
We focus on practical outcomes.
We remain independent.
We help organisations prepare for the future.
We believe clarity comes before action.
PHILIP SCHAETZ
FOUNDER & MANAGING DIRECTOR
Having worked across Europe and the US with Hyatt International, Philip was placed on assignment in Hong Kong in 2002. After returning to Chicago, Philip realised his passion for the Asian region and moved to Thailand with Minor Hospitality. Hong Kong came calling where Philip enjoyed roles with Wharf Hotels and Dorsett Hospitality. Philip now calls the Asia Pacific region home and this is where the majority of his dynamic work is concentrated.
Prior to establishing CUBE in 2018, Philip enjoyed a long career in Revenue Management, Distribution expertise and Sales & Marketing strategy in senior global positions for some of the world’s largest hotel & resort brands.
Philip is a graduate of the University of Las Vegas, Nevada where he studied Hotel Administration.
SIV FORLIE
PARTNER & MANAGING DIRECTOR
Siv started her hotel career in Radisson Hotels across Europe, and later joined Hyatt International. After years in Europe and Central Asia for Hyatt, Siv joined Shangri-La Hotels in Hong Kong in 2010. In 2017, Siv decided to try something new and expand her horizons, and joined the cruise industry.
Prior to joining CUBE in 2022, Siv enjoyed a long career in Revenue Management, Distribution, Analytics, CRM and E-Commerce in senior global positions for some of the world’s most recognised hotel & leisure brands.
Siv is a graduate of the University of Hotel Management in Stavanger, Norway where she studied Hotel Management and Service Management.
