WE LOVE CUBISM
When founding Cubism, Pablo Picasso & Georges Braque were
exploiting a market evolution and an emerging consumer with
the ability to buy art and embrace new styles.
The industry was ripe for innovation. The artists had robust
data at hand, a new consumer to understand and communicate
with a strong support network.
They also had an appetite for new thinking and willingness to
make necessary changes to develop new strategy for success.
A STRATEGY FOR SUCCESS
Similarly, CUBE applies this same mindset to business today. With markets & consumers continually evolving, distribution systems, new players and trends, we help you and your team look to the future, becoming proactive and strategic in the work you do today.
CUBE THINKING .
NEW THINKING .
A LITTLE ABOUT US
Designed to partner with the hotel, travel & tourism industry, CUBE helps businesses make decisions today to create operations that are strategic, growth-focused and geared to evolve with and adapt to the future.
PHILIP SCHAETZ
FOUNDER & MANAGING DIRECTOR
Having worked across Europe and the US with Hyatt International, Philip was placed on assignment in Hong Kong in 2002. After returning to Chicago, Philip realised his passion for the Asian region and moved to Thailand with Minor Hospitality. Hong Kong came calling where Philip enjoyed roles with Wharf Hotels and Dorsett Hospitality. Philip now calls the Asia Pacific region home and this is where the majority of his dynamic work is concentrated.
Prior to establishing CUBE in 2018, Philip enjoyed a long career in Revenue Management, Distribution expertise and Sales & Marketing strategy in senior global positions for some of the world’s largest hotel & resort brands.
Philip is a graduate of the University of Las Vegas, Nevada where he studied Hotel Administration.
SIV FORLIE
SENIOR CONSULTANT
Siv started her hotel career in Radisson Hotels across Europe, and later joined Hyatt International. After years in Europe and Central Asia for Hyatt, Siv joined Shangri-La Hotels in Hong Kong in 2010. In 2017, Siv decided to try something new and expand her horizons, and joined the cruise industry.
Prior to joining CUBE in 2022, Siv enjoyed a long career in Revenue Management, Distribution, Analytics, CRM and E-Commerce in senior global positions for some of the world’s most recognised hotel & leisure brands.
Siv is a graduate of the University of Hotel Management in Stavanger, Norway where she studied Hotel Management and Service Management.
TWO MINDS ARE BETTER THAN ONE
Along the way, we’ve met some exceptional partners who are simply too good not to share.
CUBE has such partners, with an incredible talent for building brands, designing hotels or restaurants and the consumer experience, conduct commercial or digital audits. Their skills, combined with ours is like eggs & spoons, peanut butter & jelly, martinis & twists.
BRAND JOURNEY
Just as great brands should continue to be developed, so too should the people who create and bring the brands to life. Developing talented marketers is essential, in order to build great brands. Brand Journey works with company teams as well as individual marketers, to provide practical and empowering learning environments, offering a range of brand development and marketing skills workshops with practical know-how tools, to use on-the-job, and support with marketing career planning.
BRTN Brand Strategy
Great brands inspire customers, employees and investors. They impact the way we live, work and consume.
BRTN creates visionary and transformative brands as platforms for businesses to achieve their goals, infuse positive change, drive revenue and increase asset value.
Design by JQ
Design by JQ is a Digital Design studio creating brands, products and experiences, leveraging conversion-focused User Experience and Digital Strategy insights. Working with a number of successful companies and start-ups, Design by JQ has helped transform their online experiences to drive brand, optimise digital presence and elevate customer experiences.